Working Group Marketing-Communication-Social Media

Full house in Frankfurt. 26 committed participants met for the Working Group Meeting on April 25th, at the Intercity Airport Hotel.

The agenda was wide-ranging. After a round of introductions as a ‘Tour de Table’ and a brief presentation of their individual marketing activities, Liqui-Moly and Social Pals presented their ‘best practice’ example.  More than 900 workshops and Liqui-Moly customers are already presenting themselves on Social Media and gaining very successfully new customers.

Other interesting presentations were given by FabuCar, Schrauberblog and ATZ Group, and the time passed very fast during the intensive dialogue with the speakers. In the end, it was the same as in all AAMPACT Working Groups. The participants left the meeting with many new impressions and ideas and are already looking forward to the next meeting in autumn. Then again as an online meeting.